Professor Paul Anglin, a real estate economist in Ontario, Canada, says that homes described as “beautiful” in real-estate advertising sell for up to 5% more. It turns out that the right phrasing in real-estate listings can speed a sale and even boost the final price, according to his study, which examined 20,000 listings.
\n\tListings with the words “beautiful” or “gorgeous” in the description sold 15% faster. “Landscaped” hastened a sale by 20%. Interestingly, calling a home a “handyman special” cut sale time by half. “Must see” had virtually no effect on the time before a sale.
\n\tThe kiss of death appears to be language that reeks of desperation \u2013 words such as “motivated” and “must sell.” These slowed sales by 30%. Surprisingly, properties described as \u201crentals\u201d or \u201cincome-producing\u201d took 60% longer to sell \u2013 probably because they put home owners off.
\nWhile this was a Canadian study, there are certainly lessons in it, so we can word your ads for you appropriately. <\/p>\n","protected":false},"excerpt":{"rendered":"
Professor Paul Anglin, a real estate economist in Ontario, Canada, says that homes described as “beautiful” in real-estate advertising sell for up to 5% more. It turns out that the right phrasing in real-estate listings can speed a sale and even boost the final price, according to his study, which examined 20,000 listings. Listings with […]<\/p>\n","protected":false},"author":1116,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"A \u2018beautiful\u2019 word can be worth thousands - colinrealestate","description":"Professor Paul Anglin, a real estate economist in Ontario, Canada, says that homes described as \"beautiful\" in real-estate advertising sell for up to 5% more. I"},"footnotes":""},"categories":[5532],"tags":[5533],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-real-estate-2","tag-real-estate"],"_links":{"self":[{"href":"https:\/\/colinrealestate.blogtown.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colinrealestate.blogtown.co.nz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colinrealestate.blogtown.co.nz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colinrealestate.blogtown.co.nz\/index.php?rest_route=\/wp\/v2\/users\/1116"}],"replies":[{"embeddable":true,"href":"https:\/\/colinrealestate.blogtown.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29"}],"version-history":[{"count":0,"href":"https:\/\/colinrealestate.blogtown.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/29\/revisions"}],"wp:attachment":[{"href":"https:\/\/colinrealestate.blogtown.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colinrealestate.blogtown.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colinrealestate.blogtown.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}