A ‘beautiful’ word can be worth thousands

Professor Paul Anglin, a real estate economist in Ontario, Canada, says that homes described as “beautiful” in real-estate advertising sell for up to 5% more. It turns out that the right phrasing in real-estate listings can speed a sale and even boost the final price, according to his study, which examined 20,000 listings. Listings with […]

How to make a grand entrance

You will have heard the saying, ‘you don’t get a second chance to make a first impression’. This is very true for selling houses as well. Many potential buyers make up their minds within seconds of walking through the door. So it makes sense to get this part of the house looking great. The entrance […]

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